Do you know what your HMTL email shots look like when opened on a mobile device?
With 47% of email opens now on a mobile device – your customers certainly do!
With some brands now seeing up to 70% of their emails opened on smart phones or tablets it is crucial that your HTML emails display correctly across any device. In fact 80% of people are thought to delete an email if it doesn’t look good on their mobile device!
It’s part of a process we call “triaging”. Many people triage their emails on their phones as the email comes in, only keeping those they deem to be important or of interest. That way – when they get to their desks they don’t have to wade through a whole stack of emails.
So, if you email doesn’t make the right first impression, the chances are that your message wont be read.
This is where Responsive Email Design comes in.
Responsive email design is a way of coding emails so that they resize to display perfectly on any screen size – whether a desktop PC, laptop, tablet or smartphone.
It is possible to change the navigation, fonts, colours, layout, images sizes, spacing (padding) and even to show or hide some content.
Marvel Creative Design produce all our emails using responsive HTML code so that our client’s emails have the best chance of successfully delivering their message. If you would like to learn more about responsive email design, and how we can help improve your HTML emails – contact us today on 0118 935 7363 or firstname.lastname@example.org