Weldale Street Apartments
Lukmore Urban Developments approached us to market their new development of 25 contemporary apartments in Reading.
We started the branding by creating a logo for the development, and devising a colour scheme that would appeal to the target market and reflect the style of the apartments.
Situated in a prominent town centre location, the site offered a great opportunity for advertising to passing traffic. We designed distinctive, eye-catching hoardings to surround the site, advertising the apartments as they were being built.
To enable us to begin advertising the apartments during construction we created CGIs of the development with both day and night scenes.
As the apartments neared completion we were able to use photography from the show homes to create a sales brochure and press advertisements, bringing together all of the elements we had created.
What we did
- Site Hoardings
- Sales Brochure
- Press Advertising
- Web pages
- CGI Imagery